Our Story

Our Story

Welcome to DeBlue, a jewelry brand dedicated to curating and designing timeless pieces inspired by the beauty of natural materials. We believe in the magic of the world around us and only select the finest pearls and gemstones to create jewelry that captures the essence of nature's best.

Our designs fuse timeless elegance with contemporary style, making them perfect for any occasion. We are passionate about making precious materials affordable so that everyone can enjoy the beauty of nature's gems.

Where It All Began

Our founder, Phoebi (Yan), has worn many hats throughout her life, but her passion for handcrafts and jewelry design has always been near and dear to her heart. 

In the most difficult times of her life, she decided to connect with her inner voice and reflect on what truly brought her joy and fulfillment. This introspection led to the birth of DeBlue, a jewelry brand that celebrates the beauty and connection to nature.

Phoebi believes that joy is meant to be shared, and she pours that sentiment into every piece of jewelry that she and her team carefully collect, design, and create. DeBlue is more than just an accessory; it's a way to feel confident, beautiful, and connected to nature and our inner voice.